Gadi Amit is a San Francisco based designer behind some of the most iconic technology devices created over the last decade, including the FitBit line, Lytro Camera and Google’s modular Ara phone. The leader of NewDealDesign, Gadi was awarded the prestigious National Design Award for his commitment to crafting delightful and workable solutions for real people. Gadi works from the inside out, blending the practical with the magical to disrupt markets for global brands and transforming unknown start-ups into success stories. Named a ‘Master of Design’ in 2010 by Fast Company, with his firm NewDealDesign he has received over 100 design awards. Gadi regularly speaks at conferences, contributes his design insights to top publications and keeps a blog with Fast Company.