Peter has worked in front end innovation for last 15 years developing big ideas that are inspired by new insights yet grounded within achievable technologies. Since 2011 he had headed up Kinneir Dufort’s innovation team leading global innovation projects for the likes of Sony, Coca-cola and Unilever through to new start-ups. His team help clients identify new market opportunities, plan next generation products and create long term innovation pipelines. A key area of focus over the last 5 years has been on wearables and technology enabled products.
Peter’s innovation and design consulting background has included working for !What if? Innovation, the Design Council and Dyson and spans multiple sectors across FMCG, Consumer Product and Medical industries. Peter is passionate about applying the right processes using collaborative creativity to help navigate the complexities of big innovation challenges and focus on finding the big ideas that can be realised to deliver differentiation and growth.
Peter holds a Masters from the Royal College of Art in Industrial Design Engineering.