Industrial Designer, University of Art and Design Helsinki, 1976-1981
Experience with product design & brand management as designer and design leader from the late 1970´s with a vast variety of Finnish & Scandinavian B-to-B and B-to-C Companies operating globally. Besides cooperation with established brands proven track record turning Start Up-company innovations to outstanding commercial products.
Strategic Design & Planning Expertise; Brand-, Design- & Development Management, Brand Developer for internationally operating companies, Analyses & Future Scenarios Design Analysis, Competitors, Markets, Segmentation & Differentiation); visionary moderator/creator.
Over 30 years`experience of brand and product design & development consulting, design program planning for companies such as Nokia, Valtra, Tunturi, Oras, Polar Electro, Tylo, Ensto, Konecranes, ABB, Neste, Kemira, Outokumpu (Outotec today), Kymi (UPM today), Veitsiluoto (Stora Enso today), Nokia- and also start up-companies such as Allaway, Air-Ace, Aidon, HLD Healhy Life Devices Ltd, Valkee.