Cyrille Najjar, is a former graduate from the Royal College of Art in 2008, with two masters in spatial and industrial design, he is the founder of White sur White an interdisciplinary architecture and design agency at the intersection of innovation, technology and materials. CEO of White Lab, a healthcare analytics company that specializes in environmental detection he has won multiple prizes for his technologies and patents.
Professor at ALBA and LAU, he has been teaching design thinking, innovation and architecture for more than 9 years.
Cyrille has won first place in Harvard, Instituto de Empresa, UKLTH, Yamaha, Helen Hamlyn Center and has appeared on CNN, BBC, WSJ amongst other, he was also published in the Herald Tribune, Wallpaper, Icon Magazine, La Croix, Monocle, but also science and tech publications like Science et vie, Tech city insider, Entrepreneur, Executive, to name a few.
He is a member as designated expert of the French Think Tank “The Internet of things’ and has also consulted for hundreds of companies of which; L’Oreal, Yamaha, Starbucks, Ogilvy, Leo Burnett, Sociéte Genérale, Mindshare, Media Insight.
Designing unconventional structures and musical instruments, he has been heavily involved in the reinvention of vehicles for limited mobility users, eye-tracking software, allergen monitoring technologies and smart furniture. Immersed in renewable energy-based products for the masses, and specifically for crisis-based refugees, he designed an acclaimed innovative solar unit at the francophone games.
Earlier, Cyrille also published two full-length rock albums that were on top of the national charts as a composer and guitarist.