Everybody pauses when asked to describe Julie – not because she defies classification, but because 20 years of working on the knife-edge of business and design has stretched her experiences far beyond her original career in interaction and information design at Intel Corporation.
As a design strategist she’s defined dozens of disruptive technology products in networking, e-commerce, television and domestic appliances and holds a patent for novel visual browsing interfaces. As a leader, she’s consistently delivered vision, profits and growth in a range of business models, from small creative studios to global corporate teams.
Many of Julie’s clients know her best for her rigorous design research, which evolved from her own decision making needs as a senior business manager and product strategist. In the process of getting the answers she needs, she’s acquired a deep knowledge of cognitive science, emotion science, anthropology and material culture, and is passionate about both the power and limitations of user-centered design and consumer research.
Now, as CEO of Precipice, Julie continues to balance her time between business management and strategic consulting. She loves a good spreadsheet, informed risk taking, and getting great products to market.