18th - 19th May 2016
America Square Conference Centre, London
Where industrial designers meet
18th - 19th May 2016
America Square Conference Centre, London
Where industrial designers meet
Latest News :



Programme subject to change.


Day One 18th May 2016:


8.00     Registration and networking


9.00     David Eldridge and Chris Lefteri
            Opening and introduction


9.10     David Tonge, Founder, The Division 

            Nobody needs another designer

With over 25 years of design consulting experience in the US, Japan and Europe, David will explain, using projects and client experiences, why design and design process are the least interesting services for his clients.


9.30    Peter Fullagar, Head of Innovation, Kinneir Dufort
           Just because it’s “smart” doesn’t mean it’s clever?

Following the boom in wearables and now the much hyped Internet of Things, every product has the possibility of becoming “smarter”.
These rapid advances in technology create new product opportunities for all businesses, from heathcare through to consumer products. But is this advance really creating better and more desirable experiences or are they just making life more complex?
What value can adding “smartness” bring to the user, product and the brands providing it?
Peter will discuss his experiences, sharing Kinneir Dufort’s recent work in harnessing smarter technologies to create real business value through design and innovation. 

9.50    Questions and answers


9.55    Gadi Amit, President, NewDealDesign LLC

Keynote: How Technology Design Shapes a Smarter Future

NewDealDesign President and Principal Designer Gadi Amit will discuss the future of technology and design, specifically how this future relies on a mix of intuition, craftsmanship and form. Gadi will explore what follows the world of wearables, such as connected space, digital immersions, and autonomous objects, and how these trends will shape the actionable future of design.


10.15   Questions and answers


10.25    Refreshment break and networking


11.00    Neysan Zölzer, Partner, Mensch    
             How Design can contribute to the Prosperity of Nations

Design offers a compelling approach for tackling socio-economic complexity, yet its potential remains largely untapped.  How can we employ collaboration, empathy, iteration, and creativity to design meaningful products and services that contribute to the development and prosperity of nations?

Neysan will share insights from his work innovating in the Global South.


11.20     Damian Hennessy, Director, Proto Labs

             Taking your idea to market in record time with the evolution of prototyping design techniques.

The topics explored will include:

  • With evolving prototyping design techniques and a changing industrial product development process, what are the key considerations for successful making?
  • Injection moulding, CNC machining or additive manufacturing – what is the best industrial manufacturing processes for your idea?
  • The varied material types that are optimal for diverse industries and component geometry requirements.
  • How to efficiently manage the challenges of modern product design development projects while balancing with increased time pressures and financial constraints.
  • Harnessing the impacts and synergies of product design and manufacturing technologies


11.40    Jakub Konopczak, Senior Management Consultant, TBM Consulting Group

Lean methods and Six Sigma tools to optimize cost and reduce time to market in new product development.

  • Applying Lean methods to the New Product Development process.
  • Using Six Sigma tools to optimize product design.
  • Bottom line results through customer focus, design for manufacturing, optimized cost and reduced time to market.


12.10    Prof. James Woudhuysen
             Circular business models and the struggle for manufacturing

Recycling materials is fine, but only if it lightens human toil. Yet high-productivity, industrial-scale recycling methods already exist to do just that. So manufacturing will need to stay capital-intensive and global. It will rely on R&D in general, energy R&D in particular... and on that miracle material, carbon.

12.30    Questions and answers


12.40   Alexandros Didaskalou, CEO, Dipl. Industrial Designer, MA(RCA), DESIGNLAB

COnCEPT: The collaborative design platform

Presenting COnCEPT: Enhancing the product design process in a professional environment
Design teams are nowadays equipped with a lot of individual software tools that are mostly only responding to their needs about detailed design and development. But what are the designers’ needs early in the creative stages of the process? How is the COnCEPT platform offering assistance, enhancing the creative design experience?

Professor Julian Malins, Norwich University of Arts

Presenting COnCEPT: Software to support the early stages of the product design process

In recent years, the product design process has increased in complexity.  Design teams require sophisticated tools to help them to rapidly gain an understanding of customer needs, and to collaborate with distributed partners. The COnCEPT project aims to develop a web-based software platform to assist designers during the early stages of the NPD process. The tool suite of the COnCEPT platform - tailored to support the creative process, and including innovation management, ideation, inspiration and presentation functionalities – is presented here.


1.00     Lunch and networking

2.20     Mathew Bates, Director of Professional Products, Design Partners Ltd.
            Designing for Experts

The future of work is upon us. Technology is moving into the real world and products are now systems and solutions. Impending shifts in worker behaviours and expectations means companies, brands and industries have to create new experiences that are relevant.
In this talk I will share experiences where I have found tuning into and understanding the contextual environments can be one the most interesting sources of inspiration.


2.40    Jim Blyth, Managing Director, Alloy Ltd.  

           Matt Plested, Design Director, Alloy Ltd.

           Alloy’s experience-led journey

Senior directors Jim Blyth and Matt Plested will give their hands-on, ‘warts and all’ perspective on Alloy’s 15 year evolution from startup into a fully employee-owned business in the UK top 5. They will show how their interpretation of Alloy’s enduring philosophy of experience led design has guided a natural diversification beyond devices into software and service design.


3.00     Heather Corcoran, Design & Technology Outreach (UK & Europe), Kickstarter

Creating Technology in Public: Insights from 7,000 Kickstarter Campaigns

With more than 7,000 design and technology projects funded, Kickstarter has become a hub of creativity for technologists & product designers from around the world. This session focuses on how the product development changes when creators embrace transparency, collaborative funding & community involvement, enabling people to become engaged throughout the creative process rather than consumers or spectators.


3.20      Jason Lessard, Patent Director, HGF Ltd.
             IP Strategy – Proportionate Protection

Novel designs can form the basis for both registered intellectual property (IP) rights (e.g. patents, registered designs and trade marks) and unregistered IP rights (e.g. trade secrets, know-how, unregistered design rights, copyright, passing-off rights). Long term successful exploitation of any new product generally requires some knowledge and understanding of how IP rights are created, who owns them and how to work out whether and to what extent registration is needed to create a proportionate degree of protection. High level decisions about what degree of protection is proportionate is a straightforward exercise with an outline understanding of these rights and a handful of key commercial facts and figures. This talk is aimed at providing Director-level decision makers with the information they need to be able to make these high level decisions.

  • Intellectual Property (IP) rights provide an exclusive right to exploit certain feature(s) of new product designs;
  • Only a basic understanding of the types of IP rights is needed to ascertain their contribution to the value proposition of any new product;
  • IP registration costs are (in the main) relatively predictable; and
  • Reliable decisions as to the appropriate level of protection needed for any new product design should be based on a framework that strikes a balance between the value contribution, costs and risks.


3.40      Maya Alvarado, Fixperts Resident, Benchmark
             Fixperts Residency at Benchmark: The choice for a meaningful career

Maya Alvarado, a product design graduate from Kingston University, chose to pursue a career in social design. As the first to take on this new type of business residency, based in the workshops of furniture manufacturer Benchmark, she reflects on designing and fixing for people in the company community and their neighbours. 


4.00     Refreshment break and networking


4.30     Tom Putnam, Founder, Beeline and Mark Jenner, Founder, Beeline

            Smart Navigation for Cyclists

BeeLine is a new device for city cycling that recently hit its £60k Kickstarter goal within 3 days, and went on to raise £150k. The creators will be talking about the development story and the role design has played in their success so far.


4.50     Tristram Keech, Design Director, Keechdesign UK Ltd and David Keech, Managing Director Keechdesign UK Ltd.
            Keechdesign / Design from the Insight Out

Keechdesign talk about its user-led, insight-driven design process that reveals meaningful opportunities and directions for its clients.  by understanding the importance of both relevance and differentiation they foster Innovation: Something New and of Value to Someone.  

This flexible approach, coupled with cross-cultural empathy and a breadth of experience gives Keechdesign fluency across multiple disciplines.


5.10     John Voyce, Business Development Manager for Europe, PolyOne Corporation
            Matching aesthetics and functionality in the internet of things

The internet is moving into everyday objects and devices to enable connected living, smart homes and enhanced mobility.
IoE started with security systems, thermostats, door locks, televisions, and continues to grow into automobiles, kitchen appliances and more.
Connectivity is taking dull, price-based commodities back into the specialty market with premium designs, materials and prices.


5.30     Julie Jenson Bennett, Chief Executive Officer, Precipice Design Ltd.
            From Crystal Ball to Cultural Forge - making meaningful change

As product innovators, we often get caught between technology-push and market-pull approaches. The former offers potentially industry-changing rewards, but has a historically low success rate. The latter is safe, but reactive, and rarely changes the game.
Many academics and practitioners (for example, Verganti, Norman) have noted that the best results happen when technological and scientific innovation to aligns to a cultural desire for new meaning.  But how do you that?
Julie’s talk outlines a new way to think about the future and how the future is imagined and made, through an active, intentional approach to making cultural meaning.

  • We often treat the future as something to predict
  • Overlooking our ability, as innovators, to create what will happen next
  • Pushing out new technology is a high-risk, high reward path to change
  • But what if it is possible to both anticipate and create the cultural conditions that make meaningful change possible?


5.50      Closing remarks and drinks reception

Day Two 19th May 2016:


8.15     Refreshments and networking


9.00     David Eldridge and Chris Lefteri
            Opening and introduction

9.05     Benjamin Hubert, Founder & Director, LAYER
            Keynote: Design Awareness

The session will focus on how design can be utilized as a powerful tool to enact change in today’s society and reach beyond mere functionality. The presentation will highlight how design can provide a better understanding of the impact of lifestyle choices and facilitate more informed decisions for the wellbeing of society.
The session will illustrate this through one of Layer’s most innovative designs: Worldbeing, a concept for a wearable and app to track an individual’s carbon usage. Worldbeing responds to one of the biggest challenges facing humanity, climate change, and suggests a step towards a community of environmentally-conscious and increasingly aware consumers, taking responsibility for their carbon footprint and the wellbeing of our planet.

9.25    Questions and answers

9.35     Lisa White, Head of Lifestyle & Interiors, Think Tank 
            The Great Reset: trends for 2018

For creatives, consumers and corporations 2018 will be a year of monumental shifts set to impact design, retail and industry practices. This presentation will outline 4 key trends: Design Matters, Earthed, Nocturne and Infusion, spanning concept to CMF.


10.00    Duncan Kramer, Front Yard Company and Green Roof Shelters Limited

             PlantLock (secure bikeparking & urban planting/growing) and BinDock (tidy wheeliebin storage & planting for pollinators)

Duncan will talk about the process behind two products, This asks:

  • How can designers work with biodiversity experts?
  • How can product designers bring an entirely new product category to market?
  • How can the design of products change systems or even paradigms?


10.20    Morten Grønning Nielsen, Innovation Designer, Decona

The experimental project is about augmenting the human hand as a crafting tool, by increasing its power and capabilities. The project featured a series of conceptual experiments and mechanical explorations that helped uncover the potential for disrupting both contemporary tools and work flows.


10.40    Refreshment break and networking


11.10    Cyrille Najjar, Founder, White sur White and CEO, White Lab
             A product is not a business: from idea to valuation

After founding multiple companies in tech, as consultant for tech startups, but also as an investor,
I will share the insight about how it all begins, how to finds the seed investment you want but also how play the set of rules of the tech startups sector to your strengths.
I will also give tools and tips on how to hack your growth and make sure your next valuation hits home.

  • Ideation
  • Value generation
  • Ecosystem design
  • VC’s and investment


11.30    Kevin McCullagh, Founder, Plan
             Five habits for the front-end of innovation

After working at the ‘fuzzy front-end’ of innovation for 15 years, Kevin will reflect on five approaches that help cut through complexity to help companies work out what to do next.


11.50    Kevin McCullagh, Founder, Plan
             Design in management consultancies

One of the major developments of the last few years is the move of management consultancies into design, through acquisition of agencies like Lunar in the US or Seren in the UK, and growing their design capability organically by hiring designers. What have design and management consultancies got to learn from each other? Are management consultancies growing the market for design consultancy?


Sameer Shirgaonkar, Experience Design Director, McKinsey & Company
Adam Wendel, Design Strategy Lead, Doblin, Monitor Deloitte
Timothy Mueller, Innovation Consultant, Market Gravity



12.20    Lunch and networking 


1.20     Nigel Goode, Designer & Director, PriestmanGoode
            Keynote: Designing the future of space travel

Over the last few years, PriestmanGoode has been working in partnership with the Paragon Space Development Corporation in the United States on World View Experience, a commercial space travel project. PriestmanGoode was approached for its experience in designing high-end aircraft interiors. The idea was to design a space vessel that would emulate the most luxurious travel experiences out there, and focus on the passenger experience. World View Experience will take up to eight passengers on flights to the edge of space for a duration of up to eight hours. Goode explains ‘World View Experience is not about speed, it’s about enjoying a once in a lifetime journey’.
Goode will talk about designing out of this world travel experiences and the rise of commercial space travel. His talk will especially appeal to anyone with an interest in future thinking and travel.


1.40     Questions and answers


1.50     Jon Marshall, Design Director, Map

            Informed Creativity

Jon Marshall will speak on how their industrial design process is changing to respond to new opportunities afforded by start-up clients and launching products using crowdfunding. This has led them to adopt a lean/agile approach (borrowed from software) to product design and innovation, which they are now starting to use with corporate clients as well.
2.30 session under development


2.05     Jason Mesut, Head of Experience Design, Resonant Design and Innovation

Designing the intangible

People get design for tangible products, interfaces, and artifacts. But it's harder to justify design's value in the shaping of services. There are too many intangibles, from algorithms to human conversations. How do we start to design for these intangibles and stay relevant for the future?


2.20     Questions and answers


2.30     Matthew Cockerill, Associate Design Director, Seymourpowell Ltd.

Modularisation – The New Opportunities in Product Design

Having recently helped Fairphone design, and bring to market, the world’s first modular smartphone, Matthew will talk about the challenges of designing products with fairness in mind (not just utility, desirability and manufacturability) and how this has enabled consumers to become advocates for the brand’s ultimate mission… changing the way products are made. 


2.50    Questions and answers


3.00    Angus Lowe, Product Design Consultant, 42 Technology Ltd.

Unleash Your Story

Designers often forget the power of storytelling. Within a technology focused environment, a story can be a powerful and versatile prototyping tool. Angus introduces us to the concept of a story prototype. He will explain why stories unlock a world of value by enabling rapid identification of underlying goals, cognitive and emotional engagement, and a more holistic strategy for making design decisions.


3.20    Refreshment break and networking


3.50     Brian Min, Senior Colour and Material Designer, Microsoft

Keynote: Colour and Material Design – ordinary becomes extra ordinary

The latest role of colour and material design in product making process – especially in consumer electronics industry. I would like to give a talk around an important role of colour and materials and how it makes ordinary objects become extraordinary products thru several case studies.


4.10    Questions and answers


4.20     Josh Valman, Managing Director, RPD International

            Making Things at Scale

From experience in running corporate R&D and Supply Chains, Josh looks at how the world of scale manufacturing is changing, and the effects this has on the way you should be thinking in product design. This talk will be an insight, for those actively working in product development, and leading their companies through development and production cycles, to help them think ahead and improve their ability to scale.

  • What does scale manufacturing really look like?
  • What is the large corporate process for developing products for manufacture?
  • How is scale manufacturing changing, does that affect design and engineering?
  • How can you design and develop products for scale manufacturing?


4.40     Tory Dunn, Head of User Experience, Zone
            Transformation This…

Have we lost our design soul in moving from designing things to strategic and transformation design? Have we become management consultants with a trendy label? We’ll look at the evolution of our role and activities, and decide whether we should still be calling ourselves designers.


5.00     Dr Tania Humphries-Smith CTPD CEng MIED, Chair, the Institution of Engineering Designers and Associate Professor, Bournemouth University

CTPD – the new Chartership for Product Designers

Introducing a new professional qualification exclusively for product designers - Chartered Technological Product Designer (CTPD) is a Chartered level professional recognition developed specifically by and for product designers.  This presentation will explain the requirements, application process and benefits of the new Chartership.



5.20     Gus Desbarats, Chairman, BIDA 


Drew Kendrick, Invibio Design Engineer, Invibio Ltd
Morag Hutcheon,
Founder & Design Director (CDO), Design Momentum Ltd.

            What BIDA is doing for the UK’s Industrial-Design professionals. 

BIDA’s aim is a simple one: to help advance the Industrial Design profession in the UK by enabling collective action that gives members a stronger voice. In this talk, 2 members will be given the opportunity to share why they joined, what they think and what they expect of BIDA in the future.


5.40      David Eldridge and Chris Lefteri
             Conference close



Programme subject to change.

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