Professor James Woudhuysen helped to install Britain’s first computer-controlled car park in 1968, before graduating in physics. James has edited and written for many well-known industry magazines including Design and Blueprint Magazine, and also written numerous books on the subject of innovation. Prior to his role as independent forecaster and visiting professor, James was Chief of worldwide market intelligence for Philips Consumer Electronics in the Netherlands and Director of product designers at Seymour Powell.
You’re speaking again at PD+I 2016, what made you decide to get involved?
It’s always vibrant, with great speakers and a fresh, no-posing attitude to free speech and open debate.
What are you currently working on?
Manufacturing, IoT, rail travel, cybersecurity; co-editing, with Martyn Evans and James Moultrie, The Wiley Handbook of Design and Innovation: Trends, Scenarios and Recommendations for 2030 and beyond.
Why did you decide to work in the design field?
I needed a job and saw one in the papers – Technical Editor, Design magazine, at the Design Council. I asked my Dad if he wasn’t a designer. He said he was. From then on it was downhill
Is there a designer or company you particularly admire and why?
Ramesh Annapindi, MADLAB, Bangalore.
Should you meet your heroes?
I have heroes, but society tends to prefer celebrities. Mistake!
What product or design you wish you’d worked on and why?
Apollo 11. It’s obvious why.
What is the greatest challenge you face professionally?
As a forecaster, the challenge of staying ahead.
Can you describe yourself or your company in 10 words or less?
Speaker to big firms about the future of technological innovation.