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PD+I 2015

PD+I 2015 will take place at the America Square Conference Centre, in Tower Hill, London.

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View a selection of the photos and videos from PD+I.

Merle Hall

 

Spotlight on.... Merle Hall

 

Merle Hall joined Kinneir Dufort in 2009, and has brought a wealth of design consultancy knowledge in strategy and branding across Product and Pack focusing on FMCG and Consumer sectors. Merle’s 16 years of design consultancy experience has been focused towards best practice in strategically creating, challenging and developing brands to deliver genuine differentiation, optimisation and insight-driven commercial results, working with clients such as Beiersdorf, Unilever, Coca Cola and Shell.

 

You’re speaking at PD+I 2015, what made you decide to get involved?

I’ve attended for the last few years, enjoyed the programme and wanted to join in the discussion.
What are you currently working on?
Global packaging projects, innovation futures pipelines, naming & identity, defining consumer experiences, reinventing categories.

Why did you become a designer?
I’m not a designer, just living and learning design vicariously through my brilliant colleagues over the years.

 

Is there a designer or company you particularly admire and why?
Lots, Kinneir Dufort is steeped in design heritage, Jock Kinneir, father of our founder Ross, designed the iconic UK road signs system still in use today.
Bristol, our home, was landscaped by arguably, the most tenacious and future thinking design engineer who ever lived, Isambard Kingdom Brunel. Then let’s not forget the quintessentially British Vivienne Westwood, with her twist of inspirational individualism.

Should you meet your heroes?
I’m lucky enough to get words of wisdom from Ross over a glass of wine and some good cheese and Brunel’s legacy envelops us in Bristol, including the docks, train station and Clifton (with his beautiful suspension bridge).

What product or design you wish you’d worked on and why?
I’ve been in love with the Technic SL-1200 turntable for some time now, so sturdy, with perfect lines and grooves that invite fingers. They deliver technology and beauty, unchanged since 1972. I adore playing music on them, I’ve had mine over 20 years and they’re still going strong. 

What is the greatest challenge you face as a designer?
Understanding who you’re designing for, putting the consumer at the heart of everything you do, making your design and brand so compelling and intuitive, nothing else will do.

Can you describe Kinneir Dufort in10 words or less?
The smartest group of people I’ve ever met.

 

Merle will be speaking in the afternoon of the second day on "FMCG Sensorial design with a sharp business edge?"

 

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