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PD+I 2015

PD+I 2015 will take place at the America Square Conference Centre, in Tower Hill, London.

Photos

View a selection of the photos and videos from PD+I.

Benjamin Chia

Spotlight on……Benjamin Chia

Benjamin Chia is Chief Creative Officer and Partner at Silicon Valley-based elemental8, where he directs the creative staff and develops new business potentials. Prior to his current position Benjamin was a design manager at designafairs USA in the Silicon Valley studio.

He has also worked at Pentagram Design and a number of other leading design firms in US and Asia. His work has been recognised by IDEA, CES, Good Design, MDEA, and Sparks and can be seen as permanent collections at the NY MOMA, SF MOMA, and the National Archives in Washington D.C.

 

You’re speaking at PD+I 2015, what made you decide to get involved?

We thought it’d be great to talk about what we do here in Silicon Valley in terms of user experience, finding the perfect balance between aesthetics and function of physical products and applying to the user interface.

PD+I 2015 is particularly exciting as we recognise the conference’s ability to bring industrial leaders and other like-minded people together in one place. As that place is London, we can reach out and talk about the Silicon Valley approach to a UK and European audience. We’re looking forward to getting feedback, good or bad.

 

What are you currently working on?

We’re working on a number of products to do with communication and the body, its bio rhythm and measurement. The challenge is how we measure particular behaviors from users, and convert the collected data into useful and meaningful results. The more we work at it the better we can get at understanding the user requirements and unspoken needs.

 

Is there a designer or company you particularly admire and why?

I’ve always been a big admirer of British industrial designer Sam Hecht, and his Industrial Facility studio, which he founded with Kim Colin.

 

Should you meet your heroes?

I went to visit Sam Hecht while I he with IDEO in Tokyo and I’ve also had the honour of sharing a stage with him in Taiwan. I was really humbled at his presence as he was so low key and very nice. There is so much power in his work and a real depth, both in what he does and how he conducts his business.

 

What product or design you wish you’d worked on and why?

I don’t think I could pick one single product. It would be easy to say the iPhone, of course and it’s fair to say I wish I had been involved with the overall experience and strategy of the iPhone and the user friendly nature of its ecosystem.

Can you describe elemental8 in 10 words or less?

Multi-discipline, comprehensive yet cohesive, geeks, artists, musicians and zombies.

 

It sounds like a great place to work

It is! And we’d be happy to show you. We love to have visitors!

 

Thanks Benjamin, we’ll pack our bags!

 

Benjamin will be opening the conference on the first day with his presentation: The barista approach – Silicon Valley’s secret to create a better user experience.

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